BAZI - Bottle & Label Dev & Design
The BAZI re-brand required a complete make-over of the product, from the ground up.
Exciting from the start, this required a new way of strategizing as we were taking this product from an MLM company to a consumer market.
I determined that a bottle design which was outside that of the typical energy shot, easier to handle, open and consume, was the best way to approach this solution.
The label and packaging should be that of a Euro-feel: the coloring, the type, and symbolism such as the "+" meaning energy and health.